Site Architecture
We'll create a complete, coherent framework for your site that encourages rankings.
Great site architecture improves search engine crawling and indexing. Properly implemented, site architecture can help improve user experience, search engine rankings, and customer conversion.
We start off with a content inventory, cataloguing all of your site's content. We then correlate the natural relationships between the content with your customer's expectations to develop a more effective site architecture.
We then document the new site structure using easy to understand labels and develop a controlled vocabulary of your site's key terms. Using this document, we create a site wide navigation that allows your customer to easily find the information they need and encourage conversions.
During a typical site architecture process, we will:
- Collect and organize campaign requirements. We focus on more than rankings, investigating factors that your company considers to be most important, such as conversions and sales.
- Collect and organize user needs and expectations. Either using existing research or by performing a task analysis, we identify what your customers want from your site and how they expect to use it. We put this knowledge together into a mental model of the customer, an understanding of thecustomers's wants, needs and expectations.
- Review site architecture and internal linking. We analyze how your current linking structure relates to your overall topic, in order to understand how well your architecture is categorizing your site.
- Create a new site architecture. This architecture will enhance indexing and your customer's experience. Our findings are compiled into usable reports that allow your company to take immediate action to improve your site.
- Provide detailed navigation specifications. If needed, wireframe schematics will be provided indicating the placement of all navigation elemnts.
Contact Us
For more information on having us create a site architecture for your company, please contact us.
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