RubyCow Marketing

Optimization Assessment

Need a quick assessment of your current search optimization efforts?

Our team will review your efforts and provide you with recommendations for optimizing your current campaign. We apply our past experience and deliver findings you can put to use immediately.

Every company is different, so we start by understanding your unique goals and challenges. We then review your products and services to get an understanding of the audience you are targeting. Guided by this understanding, we'll analyze your current marketing efforts and compare them to the best practices of search engine optimization. We'll note where your efforts diverge and how.

We take our research and develop specific recommendations for improving your search engine optimization campaign. We present these findings in a comprehensive report that will provide you with actions you can take to immediately enhance your optimization efforts.

During a typical optimization assessment, we will:

• Collect and organize campaign requirements. We focus on more than rankings, investigating factors that your company considers to be most important, such as conversions and sales.
• Review content and on page optimization. We review your current on page optimization, taking a good look at your content and code.
• Review site architecture and internal linking. We analyze how your current linking structure relates to your overall topic, in order to understand how well your architecture is categorizing your site.
• Develop and present recommendations for changes. Our findings are compiled into usable reports that allow your company to take immediate action to improve your site.
• Recommend directions for further inquiry and research.

Contact Us

For more information on having us perform an optimization assessment for your company, please contact us.

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