Linking Analysis
We'll develop an effective link building plan for your site.
Linking is integral to a great search marketing campaign. Every industry follows different linking patterns, so analyzing your industry is extremely important. We start off by analyzing your industry's and your competition's links. Our findings highlights which sites you should get links from and which topical networks you need to build a relationship with.
Rather than approaching linking from a pure quantity standpoint, we take in account the anchor text, topical community, location of link, and natural traffic of the link. With these facets in mind, we develop a comprehensive plan for aquiring specific high quality links that improve your rankings naturally.
During a typical linking analysis, we will:
- Collect and organize campaign requirements. We focus on more than rankings, investigating factors that your company considers to be most important, such as conversions and sales.
- Analyze industry and competitor link patterns. We review the top sites in your industry to determine a natural link pattern. These findings help us identify what link patterns are considered "normal" for your industry.
- Review site architecture and linking. We analyze how your current linking structure relates to your overall topic, in order to understand how well your architecture is categorizing your site.
- Develop recommendations for acquiring links. Our findings are compiled into usable reports that allow your company to take immediate action to improve your site. We'll provide you with a list of sites you'll want to get links from and which sites you should link out to.
- Recommend timeline for building links. We'll construct a comprehensive timeline for building a natural link pattern for your site. As search engines start to build historical data for your site, your timeline will guarantee your link pattern looks natural.
Contact Us
For more information on having us perform a link analysis for your company, please contact us.
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