RubyCow Marketing

Comprehensive Plan

We'll help you develop a plan for search engine optimization success.

We believe that the most successful search engine optimization campaigns are the ones that first take a step back and determine a plan of action. Clearly determining the needs and desires for a campaign can keep efforts on track and help build a consistent historical optimization pattern. Search engines love natural patterns and without a defined plan at the start, most optimization campaigns lose focus and ruin months of hard work.

We take into account the goals of your business, your visitors needs, and your products. Analyzing these factors, we create a detailed plan that defines the steps and timeline for a succesful search engine optimization campaign.

As part of the process, we help you define metrics for product success. This allows you to measure how well your campaign is performing.

During the development of a comprehensive plan, we will:

• Collect and organize campaign requirements. We focus on more than rankings, investigating factors that your company considers to be most important, such as conversions and sales.
• Review content and on page optimization. We review your current on page optimization, taking a good look at your content and code.
• Review site architecture and internal linking. We analyze how your current linking structure relates to your overall topic, in order to understand how well your architecture is categorizing your site.
• Analyze competitor linking patterns. We conduct rigorous research and determine the best linking campaign for your industry.
• Develop and present recommendations for changes. Our findings are compiled into usable reports that allow your company to take immediate action to improve your site.
• Recommend directions for further inquiry and research.

Contact Us

For more information on having us perform an optimization assessment for your company, please contact us.

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