RubyCow Marketing

RubyCow can help you improve your search engine rankings.

RubyCow is a search marketing consulting firm. We provide you with the knowledge and expertise you need to improve your business online. We don't believe in "dependency consulting" and once we've worked with you, we leave you with all the tools you need to continue your online success. Our goal is to generate you business long after our work is done.

Learn how we can help you.

Consulting

Search engine optimization isn't just about rankings - it must drive value to your business and your customers. Our practices are practical and forward-thinking. Our services will put your site in front of more prospects. Satisfaction Guaranteed.

Planning

Developing a comprehensive search engine optimization pan can be quite difficult. We work with you to develop a succesful strategy that meets your specific goals and objectives.

Training

RubyCow provides expert training in search engine optimization, link building, and search friendly web development. We can train your team in-house, customizing courses as neccessary. We also offer training events open to the public.

RubyCow empowers clients.

We believe in empowering our clients. Trade secrets and proprietary methods don't our help clients, so we freely share our techniques and knowledge with our clients. We promote our ideas on public forums and our blog. At the end of the day, we're all better off sharing what we know.

We're a small, honest, effective team of experts with years of experience. We give all our clients personal attention and enjoy open communication with each of our clients. Get in touch with us and you'll talk with an expert who'll be working on your project, not a salesman working on commission.

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Google Caffeine

The new Google sandbox has been out for a couple days now and I’m seeing a ton of spammy results.

Google turned up the domain authority way up in the new sandbox. Some on page stuff looks like it got tweaked higher too.

Update: Looks like topical relevancy got tweaked up also. One of our subdomains started ranking a lot better in caffeine vs live.

More notes:

Exact Domains = Win
Better semantic relationship detection
Unique domain links stronger
Universal search getting less prominence
Faster indexing
Time based results dropping faster

Update: Looks like results are starting to roll out. You’ll know if you see results that have been indexed within a couple minutes of going live.

Testing how Google is reacting to faster updates and refreshed content. As more and more factors are temporal based, Google is going to continue to favor relevant content that has been recently updated (it could be content update, backlink updates, or query rate changes).

Looks like Google still hasn’t released Caffeine live across the board. I’d expect to see some big announcement on the official blog when they do.

Update: Haiti & Google - http://www.google.com/relief/haitiearthquake/

Update: So while there hasn’t been announcement about Caffeine yet, I’m seeing new page updates within 5 minutes on Google’s end. Fastest I’ve seen is 30 seconds (not including real-time which is a totally different thing). If you’ve been noticing a trend of small short updates, I’m testing something. Ignore me. Nothing going on here. Really nothing going on here.

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We've been working on the web since 1998 with clients just like you. Hire RubyCow and you will get a team of experts with extensive experience. Learn more about us.